Blue Diamond x Big Ten
As the Official Snack of the Big Ten, Blue Diamond needed buzzy native content to promote their official sweepstakes and generate excitement across social platforms.
HOW IT STARTED
HOW IT’S GOING
Making It Rain
Working in close collaboration with McKinney Agency, we created a series of videos and stills for the "World's Greatest Snack" that felt fun and energetic, including an original internet dance choreographed together with senior content creator Key Higdon.
Role: Creative Director, Co-Director, Co-DP
Produced by CYLNDR Studios | Agency: McKinney
Creative Collaborator: Key Higdon
A multi-location shoot and seven person cast meant there was no shortage of memorable moments on set, so naturally we had to turn all that BTS into an outtake reel.