Between The Scenes with Kismet

Ross Dress for Less wanted to generate excitement around the release of their original social series, Kismet, a five-part slice of life story directed by Emma Weinswig about chance encounters, fate, and finding the perfect boots. So, we teamed up with McKinney to create cast interview content that felt as unpredictable as the series itself.

Captured in-between takes while filming the series on location at a Ross store, our challenge was to transform the break room into our very own pop up studio. The result is a classic interview setup complete with pops of color to complement the series’ aesthetic.