Will you accept this Hulu?

Hulu wanted native Reels, so we created comedic talking-head-style content promoting Only Murders In The Building, The Bear, and The Bachelorette — work that felt fresh, native, and completely different from anything they had done before.

As part of a two-person creative team, I conceptualized and wrote for the campaign, then brought the work to life as director and DP. During post, I concepted a “bonus” cut from the existing footage inspired by a string of alt reads captured on the day. 🌹

Noteworthy

For the month these spots were live, Hulu subscriptions increased by 30%.