Will you accept this Hulu?

Hulu wanted native Reels, so I created hilarious, talking-head-style content promoting Only Murders In The Building, The Bear, and The Bachelorette. The spots felt fresh, native, and completely different from anything they had done before.

My Role

As part of a two-person creative team, I conceptualized and wrote for the campaign, as well as directed, filmed, and edited each spot. During post, I concepted a “bonus” cut from the existing footage—inspired by a string of alt reads captured on the day. We pitched the additional spot to the client and they eagerly added it to the mix. 🌹

Noteworthy

For the month these spots were live, Hulu subscriptions increased by 30%.